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Platform guidance

AI search visibility: what actually changed

Google says the same foundational SEO practices remain relevant to AI Overviews and AI Mode; there is no special AI-only schema required.

Platform guidanceOzmov editorial

What the platform says

Google states that the same SEO best practices used for Search remain relevant to its generative AI features. It also says there is no special schema.org structured data, special file or additional technical requirement needed to appear in these features.

What it does not say

It does not establish a shortcut where changing wording to “sound like AI content” or adding undocumented AI markup automatically improves visibility.

Ozmov practice

Build useful pages with clear structure, original evidence, appropriate media, sound technical implementation and information that deserves to be retrieved. Treat AI-assisted discovery as another surface for the same substantive work.

Primary sourceGoogle Search Central — AI optimization guideGoogle Search Central — AI optimization guide

Verify it yourself

Where an official source exists, use the source above or search the source title directly. Ozmov separates documented platform guidance from our practical interpretation.

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