Platform guidance

Bing AI citations: measure citations without pretending they are rankings

Bing Webmaster Tools introduced AI Performance reporting for citations and related query/intent data.

What the platform says

Bing’s AI Performance report surfaces citation activity, cited pages, grounding queries, topics and related information for supported AI experiences.

What it does not say

Citation counts are not the same thing as a conventional ranking position or a universal measure of page quality.

Ozmov practice

Use citation data as one diagnostic signal alongside search visibility, traffic, enquiries and business outcomes—not as a vanity metric in isolation.

Primary sourceBing Webmaster Blog — AI PerformanceBing Webmaster Blog — AI Performance

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