Digital Visibility Library
Document the change.
Then show the source.
A working knowledge base that starts with Ozmov field notes and keeps official platform guidance clearly sourced and separate.
Library articles
18 articles
Plan one production day for more than one channel
A production day creates more value when the shot list is designed around several real publishing needs.
Ozmov field noteA good interview is designed before the camera rolls
Purpose, location, sound, eyeline and delivery planning make an interview easier to capture and easier to reuse.
Ozmov field noteProduction audio: viewers forgive a lot before they forgive bad sound
Good production audio begins with location, microphone, monitoring and backup decisions—not with a repair plugin in post.
Ozmov field noteMaster, delivery and archive: keep the useful material useful
A finished campaign should leave behind organised masters, delivery versions and reusable source material—not one final file and a mystery folder.
Ozmov field noteWhen a phone is enough—and when production quality matters
When smartphone content is sufficient, when controlled production changes the outcome, and how to choose production value around the job content must do.
Ozmov field noteWhat a business should prepare before rebuilding its website
What to gather before a website rebuild: objectives, offers, evidence, customer questions, source material, technical access and publishing responsibilities.
Ozmov field noteUse e-books and e-magazines as part of the website—not as isolated files
How e-books and e-magazines can support a wider publishing system without hiding the most useful information inside an isolated downloadable file.
Ozmov field noteHow Ozmov separates fact, interpretation and recommendation
The fastest way to damage a knowledge base is to mix documented facts with marketing interpretation until readers cannot tell which is which.
Platform guidanceVisual search is measurable now
Google Search Console now reports multimodal web searches, including Lens, Circle to Search and image-led queries.
Platform guidanceOriginality, usefulness and first-hand expertise
Google’s people-first guidance asks creators to consider who created content, how it was made and why it exists.
Platform guidanceVideo discoverability: the page around the video still matters
Google’s video guidance emphasises indexable watch pages, thumbnails, metadata and structured information around the video.
Platform guidanceMedia metadata: useful workflow data, not a hidden SEO shortcut
XMP and IPTC metadata are useful, but published search guidance does not support stuffing hidden video metadata as a ranking mechanism.
Platform guidanceMaintenance matters; fake freshness does not
Keeping information accurate and technically healthy is useful. Changing dates merely to appear fresh is a different thing.
Platform guidanceStructured data: help machines understand what is already there
What structured data can clarify for search systems, what it cannot guarantee, and why markup should describe content that is actually visible on the page.
Platform guidanceAI search visibility: what actually changed
Google says the same foundational SEO practices remain relevant to AI Overviews and AI Mode; there is no special AI-only schema required.
Platform guidanceChatGPT Search crawling and OAI-SearchBot
How OAI-SearchBot relates to ChatGPT Search discovery, how it differs from GPTBot, and what site owners can verify in OpenAI documentation.
Platform guidanceBing AI citations: measure citations without pretending they are rankings
What Bing AI Performance reports about citations, cited pages, queries, intents and Citation Share—and why citation counts are not a ranking score.
Platform guidanceMeasure AI-search visibility instead of guessing
Google and Bing now expose separate reporting for generative-search visibility, including AI impressions, citations, intents, topics and citation share.
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Editorial standard
Primary sources first.
Where a platform publishes its own guidance, the library links to it. Ozmov interpretation is kept separate from the platform's statement. Time-sensitive material is reviewed rather than treated as permanent truth.