What the platform says
Google uses structured data to understand page information and enable certain search features. Markup should represent content visible on the page and follow the relevant guidelines.
What it does not say
Structured data does not replace useful content and does not guarantee a particular search appearance.
Ozmov practice
Use Organization, WebSite, Breadcrumb, Article and other relevant types only when they accurately describe the visible page. Avoid decorative schema added only because a tool can generate it.
Primary sourceGoogle Search Central — Structured data introduction
Google Search Central — Structured data introductionVerify it yourself
Where an official source exists, use the source above or search the source title directly. Ozmov separates documented platform guidance from our practical interpretation.