Platform guidance

Video discoverability: the page around the video still matters

Google’s video guidance emphasises indexable watch pages, thumbnails, metadata and structured information around the video.

What the platform says

Google recommends dedicated watch pages where video is the main content, stable accessible thumbnails and appropriate structured data when applicable.

What it does not say

A beautifully exported video file alone is not a complete search strategy.

Ozmov practice

Plan the video and the page together: useful title and context, accessible captions where appropriate, strong thumbnail, technical crawlability and relevant surrounding information.

Primary sourceGoogle Search Central — Video SEO best practicesGoogle Search Central — Video SEO best practices

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